OUR MISSION

To develop a robust and professional membership association which promotes, advocates and represents the interests of its members for the benefit and sustainable development of the tourism industry.
To create an enabling environment for Pakistan’s tourism industry by providing world-class facilities that commensurate with our rich cultural heritage, rare archaeological treasures and exquisite environmental beauty in close partnership and coordination between the public and the private sector while preserving and protecting our cultural and moral values and projecting the tourist-friendly image of the country.